David Tennant, Usain Bolt and Sir Richard Branson have returned for
Virgin Media’s new multi-million pound advertising campaign, bringing to life a range of great bundles - Virgin Media
Collections. Virgin Media’s award-winning TiVoŽ service and superfast broadband are in the spotlight with a trio of
playful ads kicking off this weekend with a primetime slot during ITV1’s ‘Take Me Out’ (Saturday 12th January).
The new campaign is the first time the triumvirate appear alongside each other.
The first ads showcase some of the key features of Virgin Media TiVo,
part of every Virgin Media Collection. We see a clumsy Richard accidentally deleting his favourite programme and, much to
his annoyance, David Tennant himself. TiVo’s ability to ‘undelete’ comes to the rescue and brings everything,
and everyone, back to how it should be. The second ad opens with three Davids arguing over which TV show to watch. A fourth
David strolls across the screen, explaining only Virgin Media TiVo customers can record three programmes at the same time
whilst watching a fourth and brings harmony back to the living room.
The third ad champions Virgin Media’s superfast broadband and heralds
the return of superfast superstar, Usain Bolt. The ad starts with a seated David Tennant casually glancing around to reveal
a terrible lookalike of the legendary Usain Bolt. As David explains everyone should get the superfast speeds they expect –
as they do with Virgin Media - the pretender’s attempt at Bolt’s signature lightning pose is interrupted by the
arrival of the genuine article. Bolt strides across the screen and quickly shows the impostor the door.
Richard Larcombe, director of advertising and sponsorship at Virgin Media,
said: “We’re delighted that David, Usain and Richard are back and flying the flag for our fantastic services.
Our customers love how TiVo helps them watch their favourite telly and this new campaign showcases our unrivalled set top
box as well as our unbeatable broadband speeds. We’re building on a hugely successful 2012, including an outstanding
line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard. 2013 promises even
more memorable partnerships and fantastic campaigns from Virgin Media.”
The campaign was created by BBH with media planning handled by Fifty6, and
will run across TV, print and online. The new ads will run alongside a previously seen work in which David Tennant tells the
audience about Virgin Media’s great selection of Sky channels to the tune of a Richard Branson whale song.